So, I have a shed load of PLR (Private Label Rights) taking up space on my hard drive and I’ve finally decided to use some of it. Given that my old day job was as a published writer, you think I wouldn’t need to buy PLR! Well that’s exactly why I buy it, or acquire it, and then why I spend too much time fussing over it.
Not entirely sure what per centage of it you’re suppose to change to make it your own, I’ve seen figures from 33% - 50%, well if I set off fiddling with PLR, I have been known to change the whole of the thing, and well that can go some way to defeating the whole purpose of PLR. So mostly I struggle to use the PLR I have for that reason.
But when you get good PLR, written specifically for you and not some crap you scrape up from some giveaway, you can see the difference. I had some specific PLR delivered today and it was superb. Up until today, my only experience with PLR had been buying packs that had a circulation of 60 or whatever, basically PLR NOT written for me. In fact, one pack I bought was from a very well known writer and given that this whole business talks constantly about ‘over delivering’ you could very easily see that this writer had simply churned out the one page article, tacked their name on it, and had spectacularly, IMHO, failed to over deliver! Wasn’t impressed!
So, from a marketer on the first rung of a very lowly ladder, allow me to offer up some advise: if you’re going for PLR, get it written specifically for you. It is a superb investment that your business will truly benefit from.
